ALL SCREWED UP | Visual Tribute is a passion project directed by Isaac Yowman and produced by IYO Visuals in association with DJ Screw’s family to celebrate the life & legacy of a legend. The IYO team not only produced the scripted proof of concept (Above) – but we also created a full marketing campaign with the SCREW BOX. This collectable capsule we managed from conception to completion which includes an analog cassette with some of DJ Screw's most notable mixes, tape player, holographic collectors cards, tribute poster and more.
This short form artistic piece went viral within the online community with over 10M+ views in less than 72 hours. The buzz was so massive Sony Pictures acquired the project from IYO to adapt and redevelop it into a full length feature film. Isaac, the tribute's director, now serves as an Executive Producer on the project with Columbia Pictures via Sony.
PRIVATE PREMIERE + CANDLELIGHT VIGIL @ AMC 8
In collaboration with Prauper Studios x Makers Mark the IYO team helped curate a pop-up gallery + engaged the "Currently Creating" Artist Talk Series @ From Houston With Love Exhibition
GALLERY + TALK BACK @ FHWL ART EXHIBITION
KICKS & FLICKS:
HER GRAILS ACTIVATION
We knew this project wouldn’t be right without recreating the infamous Screw Room. Inspired by Ben Desoto’s iconic photographs, we collaborated with local carpenters, realtors, and various other tradesmen to pull off the set build out. After months of location scouting for a house that shared some of the same features of Screw’s original home with no luck, we came very close to giving up. A few weeks before principle photography was slated to start, we found an older home with just enough features to serve as the Screw House but required quite a bit of alteration. The heart of the home would serve as Screw’s Room. We built walls, redesigned vintage floor pattern, sourced props and equipment from various vintage resellers to match recreate this monumental space.
Finding a classic operable 96’ Chevy Impala that someone was willing to sell was a near impossible task. When we got the car it was painted factory maroon with stock wheels. Screw’s candy blue impala on with 20” blades is a very well known staple, so we had to get the details right. We collaborated with 713 Motoring on the customization. IYO team sourced a custom 3M candy blue vinyl car wrap to install on top of the existing paint alongside the classic 20” blades (rims) and wheels from separate vendors. End result - a literary awe inspiring replica of an iconic whip.
The Screwed Up Click pendent was a hallmark of DJ Screw and members of the S.U.C. – Knowing how essential this was to the brand, we knew it had to be Done Right so we collaborated with celebrity jeweler Jimmy Boi. After sourcing the 14K yellow gold bezentine design chain, Jimmy then consulted with his team at King Johnny Jewelers whom created the original classic pieces for Screw, Big Moe and other SUC affiliates to make sure things were in tack. The final scaled up replica came out almost identical.
BEHIND THE SCENES