Production Approach
Visual Style
real people, real locations, cultural pride, and elevated sneaker storytelling. premium 2025 lifestyle imagery rooted in 90’s NOSTALGIA WHILE SHOWING THE PARALLELS BETWEEN BOTH CITIES.
Creative Direction
Story-driven & authentic capturing the essence of Premium Goods’ BKLYN and HTX communities set in DUALITY APPROACH. aesthetically pleasing but gritty & filmic reflective of the time period.
Shoot Locations
Houston + Brooklyn neighborhood environments and cultural landmarks... that if you know, you know.
PREVIOUS NIKE PROJECTS ↓
WHY IYO?
Deep Roots in the Story
IYO's Founder, Born & Raised in HTX. Our Exec. Producer Born & Raised in BKLYN – Both in the 90’s, come from the very minority communities this shoe collaboration represents. Bringing lived experiences that deliver a level of authenticity and nuance that can’t be replicated.
NEVER OUTSOURCED
We’re the agency other agencies hire. Founded in 2010 with over 15 years of sole video production experience, We don’t just facilitate creativity — we manufacture it. Every piece of content is crafted and produced in house… not outsourced.
Trusted by Premium Goods
We've successfully partnered with Premium Goods over the years and delivered award winning visuals. We are actual customers, and their target demographic first. We understand Premium's brand, and identity how to connect with the audience they desire to reach.
Nike Ecosystem Experience
Over the years, we've produced multiple campaigns for Nike, giving us a deep understanding of the brand’s ecosystem, creative standards, and storytelling approach.
Cultural Fluency
We don’t just understand Houston and Brooklyn — we are Houston and Brooklyn. Our insight into these communities allows us to create visuals that are genuine, respectful, and resonant.
Proven Creative Execution
As an award-winning production company and agency, IYO Visuals is known for delivering high-quality, on-brief, emotionally driven content. We combine strong creative vision with precise execution, consistently meeting timelines and budgets while maintaining the highest production standards.
LEARN MORE ABOUT IYO
PREVIOUS PREMIUM GOODS PROJECTS ↓
Production Timeline 
(Backing out from July 7th Final Delivery)
MILESTONE
Creative Development
Creative Approval
Location Scouting & Casting

Pre-Production Meeting/Tech Scout #1
City #1 Shoot Day (1 shoot day + TBD B-Roll Day)

Pre-Production Meeting/Tech Scout #2
City #2 Shoot Day (1 shoot day + TBD B-roll Day)
Post Production Begins
Picture Lock
DATES
April 30 – May 9
May 12 – 14
May 15 – 23

May 26 - May 30


June 2 - June 6

June 9
June 27
Budget Breakdown:
Production Co. Fee -  $8,500
Liability Insurance for prep and principle day(s) of Shoot
Inland Marine COI Binding for any all equipment rental
Music Licensing Coverage 
Location Management
Accounting + Crew Payroll
Casting Key Talent
Call Sheet Drafting
Crew Coordination
Offline Production Asst. leading up to principle filming
Talent Releases
Post Production & Deliverable Supervision
All Virtual Client/Agency Meetings
Emergency 1% Contingency for Incidentals 
Creative Development -  $3,500
Concept, treatment writing, creative direction, storyboards
Director Fee -  $7,500
Isaac Yowman (Creative Direction, On-Set Direction, Post Production Supv.)
Production Costs - $21,000 (Both HTX & BKLYN)
Crew (Producer, DP, AC, Gaffer, Grip, PA’s, etc.)
Equipment Rentals (Camera, Lenses, Lighting, grip)
Location Fees & Permits
Key Cast Talent Fees
Art Direction (Minimal props & set dressing)
Wardrobe / Styling, Hair & Makeup
Craft Services & Catering
Post-Production -  $10,000
Editorial, sound design, color grading, logo lock up integration.
Travel, Ground Transportation, Lodging, Parking -  $4,000 
Travel for Key Team, Miles/Gas for G&E + Equipment Courier, Tolls, Parking Fees, Rental Vehicle, Lodging.
 Total Estimate: $55,000
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