Myrtis Dightman Sr. made history in 1966 as the first black cowboy to qualify for the National Finals Rodeo after founding the Prairie View Trail Riders 9 years prior. This short film explores how Myrtis's family is keeping the legacy alive over nearly 70 Years later. Honoring Black Excellence is part of an initiative fostered by Adidas to hilight influential black change makers.
ORGANIC REACH
BEHIND THE SCENES
“HBE IS A BEAUTIFUL EXPRESSION OF ELEVATING THOSE CREATING WITH PURPOSE - FUELED BY COMMUNITY AND THE CULTURE THAT BINDS US TOGETHER. OUR STORIES MATTER.”
-AYESHA MARTIN, SENIOR DIRECTOR OF PURPOSE AT ADIDAS
Honoring Black Excellence ||| RIDES & HIDES
Production Co.: IYO Visuals
Client: Adidas
Agency | Partner: Premium Goods
Director | DP: Isaac Yowman
Key Talent: The Dightman Family, Damon Hoyle, Ian Haywood, Natoya Butler
Agency EP: Jennifer Ford
Agency CD: Arvy Lim | Jeremy Barrett
Line Producer: Octavia Pride
1st AD | Casting Director: Jessica Law Davis
Audio Mixer: Corey Mescon
Production Assistants: Brandy Specks
G&E: Chris Vahaugn
1st AC: Kerwin Escobar
Post: Pivot Content
Colorist: Bryan Smaller ℅ Company 3
Production Co.: IYO Visuals
Client: Adidas
Agency | Partner: Premium Goods
Director | DP: Isaac Yowman
Key Talent: The Dightman Family, Damon Hoyle, Ian Haywood, Natoya Butler
Agency EP: Jennifer Ford
Agency CD: Arvy Lim | Jeremy Barrett
Line Producer: Octavia Pride
1st AD | Casting Director: Jessica Law Davis
Audio Mixer: Corey Mescon
Production Assistants: Brandy Specks
G&E: Chris Vahaugn
1st AC: Kerwin Escobar
Post: Pivot Content
Colorist: Bryan Smaller ℅ Company 3