Nike partnered with Premium Goods to reintroduce the Air Max 1 through a cultural narrative connecting Brooklyn and Houston. The campaign draws on 90s sneaker and fashion culture, showing how two cities, though miles apart, are bonded through style, music, and community. The approach highlighted the Air Max 1 Premium Goods in a way that paid homage to the 90s while reflecting today’s style and sensibilities. By fusing archival energy with a modern lens, the campaign honored legacy while celebrating the evolution of sneaker culture.
Air Max 1 — PG '02 (Brooklyn)
Air Max 1 — PG '04 (Houston)
