ALWAYS EARNED, NEVER GIVEN. 
The ‘Abundance’ Cleared For Takeoff campaign by Jordan Brand honors Women’s History Month by spotlighting impactful voices across sports & culture – celebrating power, purpose, and community.
Ms. Basketball turned setbacks into success, earning a full scholarship to St. Leo University and playing professionally in the WUBA and B3 League. Since moving to Atlanta in 2013, she’s expanded her impact as a media personality, event host, and Esports professor at Morris Brown College. Through her I Hoop Too Foundation, she empowers young girls with basketball camps and community events. For Christina, true abundance is using her journey to inspire the next generation, proving that passion and perseverance pave the way for success.
Bria Janelle is all about impact — on and off the court. Raised in Atlanta and driven by a legacy of breaking barriers, she’s turned her passion for sports into a platform for empowerment. From hosting arenas to launching her foundation, she’s dedicated to uplifting her community. Through her "Her Shot" golf program, Bria empowers young women of color with leadership and life skills, ensuring the next generation dreams bigger and hustles harder. For Bria, success isn’t just personal—it’s about lifting others up, proving that when passion and purpose align, abundance follows.
BEHIND THE SCENES
STILLS
CREDITS
Powered By: Jordan Brand
Retailer: Hibbett Sports
Agency: Agency 3-2
Production Co.: IYO Visuals
EP: Taylor Burner
CD: Hustle Simmons
DIR. | DP | EP: Isaac Yowman
Producer | 1st AD: Jessica Law-Davis 
Production Coordinator: Taylor Sharpio

Gaffer: Doug Williams 
Key Grip: Alexandra Mbuthia
1st AC: Byron Kearney 
2nd AC: Kerwin Escobar
Audio Recordist: Robert Mayfield
Production Asst.: Brittany Faith Gilbert 
BTS Content: Tony Nav
Legal & Business Affairs: Jalene Mack
Rentals: Simpatico Pictures | Solaris Lighting & Grip

Key Talent: Ms. Basketball
Youth Talent: Anylah Wright

Photographer: Odi Wright
Photo Producer: Taylor Trujillo 
Lighting Tech: HD
Digi-Tech: Jeffery Wolk 

PD: Alexander Whittenberg 
Key Greens: Mario Avila
Greens Asst.: Giovanny Avila
Construction Foreman: Monty Wilson
Scenic Painter: Caro Kok

Wardrobe Stylist: Corey Demon 
Glam: Danielle Mitchell
Glam Asst.: Kisha Minter

Post: Pivot Content & Carlos Herreros
Colorist: Dan Diaz
VFX: Dave Currie
Sound Mix: Keys and Ink  

Location Site Rep: Warren S. ℅ The Bunker
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