IYO - JORDAN ABUNDANCE

ALWAYS EARNED, NEVER GIVEN.

The ‘Abundance’ Cleared For Takeoff campaign by Jordan Brand honors Women’s History Month by spotlighting impactful voices across sports & culture – celebrating power, purpose, and community.

Ms. Basketball turned setbacks into success, earning a full scholarship to St. Leo University and playing professionally in the WUBA and B3 League. Since moving to Atlanta in 2013, she’s expanded her impact as a media personality, event host, and Esports professor at Morris Brown College. Through her I Hoop Too Foundation, she empowers young girls with basketball camps and community events. For Christina, true abundance is using her journey to inspire the next generation, proving that passion and perseverance pave the way for success.

Bria Janelle is all about impact — on and off the court. Raised in Atlanta and driven by a legacy of breaking barriers, she’s turned her passion for sports into a platform for empowerment. From hosting arenas to launching her foundation, she’s dedicated to uplifting her community. Through her "Her Shot" golf program, Bria empowers young women of color with leadership and life skills, ensuring the next generation dreams bigger and hustles harder. For Bria, success isn’t just personal—it’s about lifting others up, proving that when passion and purpose align, abundance follows.

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