"Blood Sweat & Gears" is a celebration of those who live for the grind of the garage, where turns of the wrench brings them closer to their vision. It’s for the car enthusiasts, collectors, club members, and racers; who dedicate countless hours to customizing and perfecting their machines. IYO was brought to tell a cinematic campaign on this journey from the shop to the street, this is a tribute to the hard work + patience it takes to turn automotive dreams into reality, one gear at a time.
BEHIND THE SCENES
Powered By: Adidas
Partner: Premium Goods
Production Co.: IYO Visuals
Director | Editor: Isaac “Chill” Yowman
Exec. Producer: Jennifer Ford
Producer: Jessica Law Davis
Production Manager: Gus Ruiz
Marketing Director: Arvy Lim
PG Creative Director: Jeremy Barrett
Key Talent: Darío DeLeón
Cinematographer: Bryce Saucier
Lead Production Asst: Myá Nuñez
Gaffer: Freddy Dang
Swing Grip: Austin Smith
1st AC: Ryan Lin
PA: Celeste Laredo
Sound Design & Mix: Pivot Content
On-Set Content: Kane VTF
Colorist: Dan Diaz
Drone Op: Beto FPV
VO: Miguel A
Traffic Control: Katrina Cotton & Jason Cisneros
Special Thanks: Car Culture, Jose D., Conrad Customs